I was still using old methods of advertising
For several years now, I have run a successful business.
The business that I run is a heating and A/C company.
It has been close to 20 years now, and I am going strong. For a while though, I was worried about my business nearing the end. The reason is because as the years passed by, I noticed I was getting less and less customers. However, I hadn’t changed anything or done anything different, so it was really unusual that my business would suddenly be slowing down. I started putting out more ads in the newspaper, radio and billboards, and it really didn’t make much of a difference. I was scratching my head, trying to figure out what I was doing wrong. It wasn’t until a teenager passed by me eyes locked on their cell phone that I realized I had not tried online marketing. I wasn’t really sure what to expect from digital marketing, since it was uncharted territory for me. But I was prepared to dive headfirst if it’s what it takes for my business to thrive again. I contacted a digital marketing company that specialized in SEO service. The SEO business introduced me to an entirely different world than the one I was used to. This is when I discovered I was advertising all wrong. People had since moved on to the internet and everything online, meanwhile I was still using newspapers. I immediately made the transition and had a website created for myself. That and using the various tools the digital marketing company gave me, I was able to make a name for myself online.