Let the free HVAC maintenance go to the winner of the race
Last year, I was posted to farmer’s state to open a branch of the Heating & A/C machine business I task for.
It was fall when I arrived in the state, however it looked something like the beginning of the frigid months. I made a point of interacting with the people, including studying about their amazing culture! We started by vending Heating & A/C machines, offering free installation for the 100th customer. It was a farmer in one of the towns, and he had traveled to the community to purchase our heat pump. When the residents learned about us, we expanded our services to include heat pump service and furnace/heater repairs! One of the oldest Winter ceremonies in the state was the racing sheep ceremony. Basically, farmers would bring out their sheep, and the sheep would have a great time racing! The winning sheep would win a contract to supply mutton to the city for several weeks. We offered free Heating & A/C machine maintenance to the winning team’s owner free Heating & A/C maintenance to market the corporation. The ceremony saw many farmers come from numerous towns to join. As a corporation, we were genuinely determined to help with indoor comfort by providing quality heating to all the residents in that state… Besides, we were champions in heating and knew more about heating machines than most. When we announced our ceremony sponsorship, the residents cheered in appreciation. Our Heating & A/C machine experts worked behind the scenes to ensure they were coordinated to deliver quality service to the referrals the ceremony would gain us. The owner of the winning sheep had a heating machine that benefited from the free tune-up. We also offered a dozen furnace filters for use in the near future. Our Heating & A/C machine inventory was stocked out within a week after the ceremony. We had finally achieved what we set out to do in the first place.