I have a cake decorating business that I run from our home, and so far, word of mouth has been all of the advertising that I have done, and that’s been enough for myself and others up until this point, then our child graduated from school and he has decided that he wants to go into business with myself and others and expand our offerings to include cupcakes and cake pops; I like all of his ideas, and I’m pretty gleeful that she’s thinking about working with me! One of his ideas was to hire a social media management business to do a lot of their digital marketing services for us, however apparently, when you think what you’re doing, you can use something called search engine optimization to help grow your web presence and your business opportunities. I had never heard of search engine optimization before; our expertise is only in baking! I don’t think the first thing about web design, internet marketing, or search engine optimization services. It’s a superb thing that our child will be around to help grow our business, that’s for sure. She knows so much more about internet marketing and social media management than I ever could figure out. I guess that I will just stick to the family room, figuring out modern recipes and decorating techniques. I will let our child take care of hiring a social media management business for us. I’m way more creative minded than business minded, so I hope he knows what she’s getting herself into! I’m simple to work with but I will be the first to admit that I don’t think a thing about social media management!