He wanted me to try PPC advertising.
I had never advertised my HVAC company.
I inherited from my father, and I used his customer base.
When I realized my customer database was getting old, I knew I had to figure out how I was going to start rebuilding it. Many of my customers had retired and were no longer living in homes, but in retirement communities. Some of them had passed away, and others had moved out of the area. I got a few customers, but I wasn’t recouping enough to cover what I was losing. I talked to an online marketer and he started talking about PPC advertising. He offered to do social media ads, Google ads, and to add extra pages and SEO to the website. I had no idea what he was talking about. I did searches on the web, but I didn’t know it was SEO that took me from my search to a website. I clicked on ads that noted Google verified, and I clicked on ads that took me to a website I clicked out of without perusal. He told me I was a product of online marketing. He said PPC was where you paid a certain amount if someone clicked on your ad and went to the HVAC website or other website, it was associated with. Using google ads was the same premise, but you paid google to place your ads. He could place my HVAC ads on social media sites, and the people would be directed to my HVAC website. Regardless of what advertising means I used, I still needed SEO, which is jet words and phrases that connect my HVAC website to those ads.