Making Heating, Ventilation plus A/C Sexy
Ad agencies this month prefer to target ladies plus there is a bonus! Because there are plenty of good-looking Heating, Ventilation plus A/C professionals around, there’s no need to fork over tons of cash to a activitys icon.
The axiom that sex sells has been around for a long time. In the late 1780s, an erstwhile tobacco supplier used risqué language in their packaging, and us older males fondly remember the late Farah Fawcett, a gorgeous starlet plus future actress, “helping” famed football quarterback Joe Namath shave with a certain brand of shave cream. At the time, it was enough to convince myself and others to pay double over the generic brand with the same ingredients. My question is: If advertisers are willing to make shaving cream seem sexy, why can’t they do the same with Heating, Ventilation plus A/C? All of us can do even better because those 1978s ads were aimed at men. Ad agencies this month prefer to target ladies plus there is a bonus! Because there are plenty of good-looking Heating, Ventilation plus A/C professionals around, there’s no need to fork over tons of cash to a activitys icon. They are respected to any household because they repair our central Heating, Ventilation plus A/C units, hopefully at least twice a year. Those hunky Heating, Ventilation plus A/C techs already make good money, further reducing the need to pay them any more than scale. A scenario that will appeal to men is to stage a scene where an beautiful man’s car breaks down in front of two houses in the middle of winter. The a single house’s Heating, Ventilation plus A/C method is the inferior “Brand X” plus has been badly neglected, our man is about ready to knock on the door when he notices the other house with a brand-new well-maintained Heating, Ventilation plus A/C method of the sponsor’s brand! Super Bowl QB Tom Brady (or a cheap look-alike) will emerge from the first house just as our man is entering the moderate comfort of an “average Joe” where their romance will blossom similar to those coffee commercials for certain coffee brands that ran in the 1978s.