I have a cake decorating company that I run from my home, and so far, word of mouth has been all of the advertising that I have done, & that’s been enough for myself and others up until this point, however then my daughter graduated from high school & she has decided that she wants to go into company with myself and others & expand our offerings to include cupcakes & cake pops. I enjoy all of her ideas, & I’m pretty gleeful that she’s thinking about working with me! One of her ideas was to hire a social media management supplier to do a lot of their digital marketing services for us, but apparently, when you think what you’re doing, you can use something called search engine optimization to help grow your web presence & your company opportunities. I had never heard of search engine optimization before; my comprehension is only in baking! I don’t think the first thing about web design, internet marketing, or search engine optimization services. It’s a great thing that my daughter will be around to help grow our business, that’s for sure. She knows so much more about internet marketing & social media management than I ever could figure out. I guess that I will just stick to the kitchen, figuring out new recipes & decorating techniques. I will let my daughter take care of hiring a social media management supplier for us. I’m way more creative minded than company minded, so I hope she knows what she’s getting herself into! I’m simple to labor with even though I will be the first to admit that I don’t think a thing about social media management!