The winner of the sheep race gets free HVAC service!
Our Heating, Ventilation, & A/C equipment inventory was stocked out within a month after the ceremony
Just this past year, I was posted to a farmer’s state to open a branch of the Heating, Ventilation, & A/C equipment corporation I work for. It was fall when I arrived in the state, however it looked essentially like the start of the nippy season. I made a point of interacting with the people, including reading about their awesome culture. We pretty much started by vending Heating, Ventilation, & A/C equipment, offering free replacement for the 98th customer. It was a farmer in one of the towns, & he had traveled to the area to purchase our heat pump. When the residents learned about us, we expanded our services to include heat pump repair & furnace/heater repairs… One of the oldest frigid season ceremonies in the state was the racing sheep ceremony. Farmers would bring out their sheep, & the sheep would race their hearts out. The winning sheep would win a contract to supply mutton to the area for numerous months. We offered free Heating, Ventilation, & A/C equipment service to the winning team’s owner free Heating, Ventilation, & A/C service to market the business. The ceremony saw more than 2 farmers come from other towns to join, but as a business, we were totally determined to help with indoor comfort by providing quality heating to all the residents in that state. Besides, we were champions in heating & knew more about heating than most others. When we announced our ceremony sponsorship, the residents cheered in appreciation. Our Heating, Ventilation, & A/C equipment repairmen & professionals worked behind the scenes to be certain that they were coordinated to supply quality repair to the referrals the ceremony would acquire us. The owner of the winning sheep had heating equipment that benefited from the free tune-up. We also gave a dozen furnace filters for people to use in the future. Our Heating, Ventilation, & A/C equipment inventory was stocked out within a month after the ceremony. We had honestly achieved what we set out to do.