I was probably one of the first people to start trying to take my business online.
I saw a field of opportunities and I wanted every part of it. Because of that, I was ahead of the game compared to a lot of the other local heating and air conditioning corporations. For a long time, my business thrived probably because of my great website and web design. After a while though, other A/C business began to catch on and it began to get difficult to stay ahead. I was still ahead of them, even after they had their own websites, because I had already built up credibility with my customers. However, I knew there was more that I could, even more that I could do to put me ahead of others. This is when I discovered SEO and what it could do for me and my business. I accidentally came across SEO, and I had to research it to learn more. When I learned about all of the benefits it could offer me, it quickly led me to other things such as PPC and SEM. There was no way I could tackle all of this on my own, so I relied on an online marketing business to help me. The SEO business was more than happy to help explain how to use SEO and various other tools to my advantage. While I was at it, I redid some of the link building for my website as well. Soon I was a natural at SEO and web building.