He’s a tough nut to crack

My dad owns an Heating, Ventilation & A/C contractor here in town & I know for a fact that he rules the place with an iron fist, so to speak.

He never lets anyone try to influence the way that he does corporation at all.

He prefers to do things his own particular way, & he is fond of telling people that it’s his way or the highway. I actually went to school for advertising & business & I kept telling my dad that all of us should run some local advertising specials to help him increase services at the Heating, Ventilation & A/C corporation. He just thought it was a poor idea & he actually insisted that he didn’t need any help increasing the amount of services at the Heating, Ventilation & A/C corporation. He said that word of mouth was going to be the only sort of advertising that he had ever needed & he wasn’t planning on increasing his advertising now. I told him that he was being ridiculous, because clearly all the people can use some Heating, Ventilation & A/C advertising once in a while! I actually bugged him about it for a long time, although I couldn’t ever get him to budge or change his mind. Then I guess he observed that 1 of his competitors in the local Heating, Ventilation & A/C corporation was running a huge a/c maintenance special for the Summer & that totally made the difference in his mind. As soon as he saw the ad for that other heating & cooling contractor & their brand new HVAC special, he called myself and others up & told myself and others that he finally was ready to do some advertising!


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