Rewarding the winning sheep’s owner with a free HVAC maintenance

Last year, I was posted to farmer’s state to open a branch of the HVAC company I work for.

  • It was fall when I arrived in the state, but it looked like the start of winter.

I made a point of interacting with the people, including learning about their culture. We started by vending HVAC equipment, offering free installation for the 100th customer. It was a farmer in one of the towns, and he had traveled to the town to purchase our heat pump. When the residents learned about us, we expanded our services to include heat pump service and furnace/heater repairs. One of the oldest winter ceremonies in the state was the racing sheep ceremony. Farmers would bring out their sheep, and the sheep would race. The winning sheep would win a contract to supply mutton to the city for six months. We offered free HVAC maintenance to the winning team’s owner free HVAC maintenance to market the company. The ceremony saw numerous farmers come from other towns to join. As a company, we were determined to help with indoor comfort by providing quality heating to all the residents in that state. Besides, we were champions in heating and knew more about heating than most. When we announced our ceremony sponsorship, the residents cheered in appreciation. Our HVAC repairmen and technicians worked behind the scenes to ensure they were coordinated to provide quality service to the referrals the ceremony would earn us. The owner of the winning sheep had a furnace that benefited from the free tune-up. We also provided a dozen furnace filters for future use. Our HVAC systems inventory was stocked out within a week after the ceremony. We had finally achieved what we set out to do.

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