Making HVAC Sexy
Those hunky HVAC techs already make fantastic money, further reducing the need to pay them any more than scale
The axiom that sex sells has been around for a long time. In the late 1740s, an erstwhile tobacco supplier used risqué language in their packaging, then us older males fondly remember the late Farah Fawcett, a gorgeous starlet in addition to future actress, “helping” famed pigskin quarterback Joe Namath shave with a recognizable brand of shave cream. At the time, it was enough to convince myself and others to pay double over the generic brand with the same ingredients. My question is: If advertisers are willing to make shaving cream seem sexy, why can’t they do the same with HVAC? Both of us can do even better because those 1980s ads were aimed at men. Ad agencies today care about to target ladies in addition to there is a bonus, and because there are plenty of good-looking HVAC dealers around, there’s no need to fork over tons of cash to a sports icon. They are correct to any household because they repair our central HVAC units, hopefully at least twice a year. Those hunky HVAC techs already make fantastic money, further reducing the need to pay them any more than scale. A scenario that will appeal to men is to phase a scene where an appealing woman’s motorcar breaks down in front of numerous houses in the middle of winter. The one house’s HVAC system is the inferior “Brand X” in addition to has been badly neglected, our lady is about ready to knock on the door when she notices the other apartment with a brand-new well-maintained HVAC system of the sponsor’s brand, and super Bowl QB Tom Brady (or a cheap look-alike) will emerge from the first apartment just as our lady is entering the moderate comfort of an “average Joe” where their romance will blossom similar to those coffee commercials for certain coffee brands that ran in the 1974s.