Making HVAC Sexy
The axiom that sex sells has been around for a long time.
In the late 1800s, an erstwhile tobacco company used risqué language in their packaging.
Us older males fondly remember the late Farah Fawcett, a gorgeous starlet and future actress, “helping” famed football quarterback Joe Namath shave with a particular brand of shave cream. At the time, it was enough to convince me to pay double over the generic brand with the same ingredients. My question is: If advertisers are willing to make shaving cream seem sexy, why can’t they do the same with HVAC? We can do even better because those 1970s ads were aimed at men. Ad agencies today love to target women and there is a bonus. Because there are plenty of good-looking HVAC technicians around, there’s no need to fork over tons of cash to a sports icon. They are familiar to any household because they service our central HVAC units, hopefully at least twice a year. Those hunky HVAC techs already make decent money, further reducing the need to pay them any more than scale. A scenario that will appeal to men is to stage a scene where an attractive woman’s car breaks down in front of two houses in the middle of winter. The one house’s HVAC system is the inferior “Brand X” and has been badly neglected. Our lady is about ready to knock on the door when she notices the other house with a brand-new well-maintained HVAC system of the sponsor’s brand. Super Bowl QB Tom Brady (or a cheap look-alike) will emerge from the first house just as our lady is entering the warm comfort of an “average Joe” where their romance will blossom similar to those coffee commercials for certain coffee brands that ran in the 1980s.